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Two Marketing Tips That You Wish You Knew Yesterday

admin — Sat, 27 May 2023 22:10:14 +0000

These email marketing tips will guide you to having better results in your email Campaign. By better results I mean you will finally be able to experience open rates of 15% – 20%. But before we start with the tips, it is important that you have a firm understanding of CAN SPAM ACT. Take the time to Google it and understand what is acceptable and what is not. This information is to assist you in being more effective – not annoying with your email marketing efforts.

Email Marketing Tip #1

As you can imagine it all starts with the headline. An email that is not opened is worthless. So what can you do to increase the open rate of your emails? These are some recommended and proven headline formats that will grab your reader’s attention.

Who Else Wants [blank]?
The Secret of [blank]
Here is a Method That is Helping [blank] to [blank]
Little Known Ways to [blank]
Get Rid of [problem] Once and For All
Here’s a Quick Way to [solve a problem]
Now You Can Have [something desirable] [great circumstance]
[Do something] like [world-class example]
Have a [or] Build a [blank] You Can Be Proud Of
What Everybody Ought to Know About [blank]

And if you really are having a brain block this is an incredible brain teaser to assist you in creating your own attention grabbing email headline. This is the “The 100 Greatest Headlines Ever Written”, by Jay Abraham.

Email Marketing Tip #2

We all can agree that communication is the key of effective marketing. And the key to communication is being able to reach the client at an emotional level. I notice many marketers “guess” how people will react to various words and offers, but I am about to show you how you can get an actual rating that you can use to judge how well received your copy will be to others. This totally takes the guess work out of the equation.

This tool will let you know which of the three Emotional Marketing Values (EMV) of the readers emotion you will be impacting; Intellectual, Empathetic or spiritual. The English language contains approximately 20% EMV words.

And for comparison, most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines. Try it for yourself. Just Google, “Headline Analyzer”. Enter the headline of this post. Now press ” Submit for Analysis”. Not bad right. That result wasn’t without a few rewrites however.

Hopefully you are better prepared to write headlines that will get opened. Without an opened email you have absolutely nothing; however, with an engaged reader you have an opportunity to deliver a message and build a relationship.

When A Real Estate Marketing Tool Is A Great Idea

admin — Sat, 13 May 2023 21:17:55 +0000

If you are on the brink of despair and are thinking about giving up your real estate license don’t do it; at least not yet. You worked too hard to get licensed and with the right tools you might be able to turn things around and have the success you dreamed about before you got licensed!So, instead of doing the same old things for the same unsuccessful results, do something different. For starters, start with a good real estate marketing tool.Proven Marketing Ideas.Why reinvent the wheel when there are some pretty good marketing tools already available, and at bargain basement prices considering the money you can make using them? For example, a farming expired listing script is one of the best tools that an agent can have in their marketing tool kit! And they don’t all cost a lot of money!The right marketing tool can serve as a template for generating targeted, focused leads… one after another. The tool leads to listings, which then become sales. And once you perfect the template you can repeat the process over and over to create a profit generating machine, and almost effortlessly.Here’s why it’s so important to have a good real estate marketing tool. The right tool can help you generate leads sales and listings. The more listings you have the more sales you’ll make.And the more sales you make, the more referrals you can get to secure more listings. One feeds the other and in the process generates income. And isn’t that the reason you’re licensed to sell real estate – to make money?Expensive Does Not Mean EffectiveEffective marketing is easier than most real estate agents make it out to be. Some make it complicated and will buy overpriced marketing tools and associate quality with cost. However, I’m sure you know, even if it’s subconsciously, that just because something costs a lot of money doesn’t mean it’s worth the money you spent for it.For example, have you ever gone to a clothing store to buy a suit and decided not to because you felt it was overpriced, only to see the same suit in the same store offered a week later for half price?Well, the same thing applies to effective real estate marketing tools. Expensive does not necessarily mean good and effective!The Lazy Agents Way To Unprecedented SuccessWhen I was actively selling real estate I fully embraced any tool, or strategy that I could comprehend that would make me more successful. In that respect I figured out a way to market to 10-20 prospects a day in an hour or so, and did it 5 days a week. In a years time I prospected to more sellers than most agents did in a life time.Although I thought of it as a lazy way to get business I wasn’t lazy, but very focused, determined and driven to do it in the least possible amount of time.I realized early on that looking and being busy was not the same as being focused and productive. And with my particular real estate marketing tool, which was an expired listing system, I took my business to the next level and averaged more listings in a month than many of my peers did in a year.You too can take your business to the next level, but only if you have the right tools for the job. Want listings? Learn how to get them with a listing system! Want to close on more leads. Brush up on your closing skills with a tool that helps you improve that particular skill.In the end it will be the simple things that make the difference.

Exploring How Strategic Online Marketing Can Help Grow Start-Up Businesses

admin — Sat, 27 Feb 2021 23:31:20 +0000

The global economic threat caused by the continuous spreading of the covid-19 virus has posed an increasing pressure to the survival and growth of start-up businesses in Sydney. The evident urgency to adapt to the social changes has hastened the local companies to make bold moves and remain highly competitive in their respective niches.

Here are some basic tips and things to prioritise to future proof a start-up business amidst the financial challenging time of the pandemic.

Conduct Regular & Timely Business Reviews

It is a common practice for corporations to perform business reviews from time to time to make sure that the strategies that they have laid out in the early stage remain effective up to the present time. Conducting timely business performance evaluation is necessary to determine the issues that the operations are facing and to formulate winning strategies that will address them.

Effective Money Management Is the Key

Setting a realistic financial goal is important to ensure the effective management of your corporate resource. One of the strategies that firms use is to keep the operational expenses ratio to below 60% as it might open more opportunities for them to invest in other thriving fields.

Another sound money management move is to settle the corporate payables ahead of time. In addition to eliminating additional interests or bank charges for delayed payments, it helps new businesses build a good credit score.

Lower the Operational Costs

Understanding the factors affecting the overall sales of a company is necessary to the operational success of a start-up business. Technologies, manpower and time. These are the key elements that have an extensive impact on the corporate sales targets. One effective way to meet your targets is to upgrade the technologies that the staff uses as it will eliminate the inefficiencies in their daily operations.

Keeping it traditional or going digital? Most companies transition to an eCommerce setup and partner with online marketing Sydney agencies to cut their operational costs. There is a good chance that your business will grow if you outsource and hire the services of the best SEO specialist Sydney. SEO experts are in demand nowadays as their works are sales focused.

For startups or small to medium sized businesses, it will also help to invest in local SEO sydney strategies. This technique is effective when it comes to increasing one’s website visibility without burning a hole in your pocket.

Strong Local Marketing Strategies

Providing a personalised customer experience is important to the future performance of a thriving business. Having a well-trained customer service crew will strengthen the reputation of your company. It is also necessary to invest in well-tested technologies and digital innovations to boost customer engagement and bring your business performance to the next level.