Two Marketing Tips That You Wish You Knew Yesterday

These email marketing tips will guide you to having better results in your email Campaign. By better results I mean you will finally be able to experience open rates of 15% – 20%. But before we start with the tips, it is important that you have a firm understanding of CAN SPAM ACT. Take the time to Google it and understand what is acceptable and what is not. This information is to assist you in being more effective – not annoying with your email marketing efforts.

Email Marketing Tip #1

As you can imagine it all starts with the headline. An email that is not opened is worthless. So what can you do to increase the open rate of your emails? These are some recommended and proven headline formats that will grab your reader’s attention.

  1. Who Else Wants [blank]?
  2. The Secret of [blank]
  3. Here is a Method That is Helping [blank] to [blank]
  4. Little Known Ways to [blank]
  5. Get Rid of [problem] Once and For All
  6. Here’s a Quick Way to [solve a problem]
  7. Now You Can Have [something desirable] [great circumstance]
  8. [Do something] like [world-class example]
  9. Have a [or] Build a [blank] You Can Be Proud Of
  10. What Everybody Ought to Know About [blank]

And if you really are having a brain block this is an incredible brain teaser to assist you in creating your own attention grabbing email headline. This is the “The 100 Greatest Headlines Ever Written”, by Jay Abraham.

Email Marketing Tip #2

We all can agree that communication is the key of effective marketing. And the key to communication is being able to reach the client at an emotional level. I notice many marketers “guess” how people will react to various words and offers, but I am about to show you how you can get an actual rating that you can use to judge how well received your copy will be to others. This totally takes the guess work out of the equation.

This tool will let you know which of the three Emotional Marketing Values (EMV) of the readers emotion you will be impacting; Intellectual, Empathetic or spiritual. The English language contains approximately 20% EMV words.

And for comparison, most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines. Try it for yourself. Just Google, “Headline Analyzer”. Enter the headline of this post. Now press ” Submit for Analysis”. Not bad right. That result wasn’t without a few rewrites however.

Hopefully you are better prepared to write headlines that will get opened. Without an opened email you have absolutely nothing; however, with an engaged reader you have an opportunity to deliver a message and build a relationship.

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