Author Archives: admin

An Important Fitness Tip For Women

Posted on by

The journey to fitness can be a challenging one for many women. Unfortunately, women often set unrealistic goals and expectations and when we fail to meet those right away we become discouraged and give up – thinking we can never get in shape and lose the needed weight.

This doesn’t have to be the case.

As a women you can get in shape and lose weight, it just takes some discipline and sometimes taking a different approach than what you are used to. Incorporating strength training into your routine may be just the different approach that is needed.

Unfortunately many women feel that if they lift weights they will bulk up and gain too much muscle and weight. This however is not the case incorporating weight training into your routine will help you shed fat and weight faster then just focusing on cardio.

Weight training will help you build muscle and muscle burns more calories at rest than fat. This will allow you to burn more calories everyday in your daily routine.

Weight training for women can also provide additional benefits. These additional benefits include:

  • Women who weight train build and restore bone density which helps prevent osteoporosis
  • Women who weight train often sustain less injuries because of having stronger bones, ligaments and tendons
  • Strength training can reduce blood pressure and cholesterol levels
  • Women who weight train typically feel better about themselves since building toned muscles builds confidence

So don’t be afraid to grab a pair of dumb bells and start a weight training program today.

Incorporating weight training into your routine will give you a jump start on your fitness and weight loss program and help you develop a long and lean body with strong muscles that burn calories for you even when you are at rest.

Two Marketing Tips That You Wish You Knew Yesterday

Posted on by

These email marketing tips will guide you to having better results in your email Campaign. By better results I mean you will finally be able to experience open rates of 15% – 20%. But before we start with the tips, it is important that you have a firm understanding of CAN SPAM ACT. Take the time to Google it and understand what is acceptable and what is not. This information is to assist you in being more effective – not annoying with your email marketing efforts.

Email Marketing Tip #1

As you can imagine it all starts with the headline. An email that is not opened is worthless. So what can you do to increase the open rate of your emails? These are some recommended and proven headline formats that will grab your reader’s attention.

  1. Who Else Wants [blank]?
  2. The Secret of [blank]
  3. Here is a Method That is Helping [blank] to [blank]
  4. Little Known Ways to [blank]
  5. Get Rid of [problem] Once and For All
  6. Here’s a Quick Way to [solve a problem]
  7. Now You Can Have [something desirable] [great circumstance]
  8. [Do something] like [world-class example]
  9. Have a [or] Build a [blank] You Can Be Proud Of
  10. What Everybody Ought to Know About [blank]

And if you really are having a brain block this is an incredible brain teaser to assist you in creating your own attention grabbing email headline. This is the “The 100 Greatest Headlines Ever Written”, by Jay Abraham.

Email Marketing Tip #2

We all can agree that communication is the key of effective marketing. And the key to communication is being able to reach the client at an emotional level. I notice many marketers “guess” how people will react to various words and offers, but I am about to show you how you can get an actual rating that you can use to judge how well received your copy will be to others. This totally takes the guess work out of the equation.

This tool will let you know which of the three Emotional Marketing Values (EMV) of the readers emotion you will be impacting; Intellectual, Empathetic or spiritual. The English language contains approximately 20% EMV words.

And for comparison, most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines. Try it for yourself. Just Google, “Headline Analyzer”. Enter the headline of this post. Now press ” Submit for Analysis”. Not bad right. That result wasn’t without a few rewrites however.

Hopefully you are better prepared to write headlines that will get opened. Without an opened email you have absolutely nothing; however, with an engaged reader you have an opportunity to deliver a message and build a relationship.

Corporate Video Costs – Do You Know How Much You Should Be Paying?

Posted on by

Have you ever considered corporate video production and then disregarded it due to feeling it is expensive and overpriced? Well you’re not alone. Many business owners often share the common misconception that high quality video is very expensive. But it does not have to be; with recent advancements in video technology, the market really has changed for the better.

In this guide I take you through why you might want to reconsider video for your business as well as giving you some real world examples to help you see the real side of corporate video cost.

Is corporate video really that good?

YES! It really is. One of the single biggest reasons individuals perceive video to be over priced is simply down to them not understanding the true return on investment video can provide. In context, £2,500 may seem like a lot of money for 90 seconds of promotional video production, however you need to look at the return that the video will provide you with. When for example you might have budgeted £2,500 for your entire marketing budget this is going to seem like a huge risk, right? Well, yes it is. But there is one thing you can be certain about, a well thought out and correctly professionally produced corporate video has a very high chance of literally being able to change your business in a matter of days, or even overnight.

You’re probably not totally convinced. Don’t worry I was still unsure at this point. By looking at the potential return on investment your next piece of video production can provide, you will soon come to realise that video is quite literally the most cost effective and valuable communication means at your disposable – who would have thought!

So let’s take a look at some evidence to back this up. A reputable and well known company ComScore recently did a study into how videos influence a website visitors buying decision. They found clearly that video made customers 64% more likely to buy the said product having watched a video about or related to the product/brand in question. This fact shows that sure £2,500 seems a lot to spend on that video, however when you receive £5,000 worth of extra sales every 6 months corporate video production actually pays for itself.

But can’t I just make a budget video myself?

Yes you can – there is nothing stopping you. However, do you your skills, equipment and production methods really allow you to produce something that is going to be effective? For 90% of individuals the answer is no, at the end of the day you are almost certainly great at your job, whether it be marketing, sales or even business development. However chances are you haven’t spent multiple years producing business video, nor is it your everyday profession.

A poor quality budget video is only going to damage your reputation, this is the last thing you want. Your business and company are reflected in whatever videos you post so you need to make sure that your video reflects your brand. Take a look at the self shot video below. While it is informative and clear it does nothing in terms of adding value and reflecting quality in the Postsaver product it is demonstrating.

Taking one step up from this you could spend £600 on a budget video shot by a semi-professional or amateur video producer. This is almost certainly going to be better than what you could produce, however it is still not a good idea – you are still going to end up with a shabby and poor quality looking video which could damage your brand reputation.

A properly produced quality video really is worth spending the extra, and like anything in life you really do get what you pay for. Those extra £’s you spend on your video will pay off and give you the best chance of increasing your sales by 64% or even more in some cases.

Realistically then, how much does video actually cost?

How long is a piece of string? Unfortunately at the end of the day until you sit down with a video producer it is impossible to say how much your video might cost.

Firstly it is important to note that there is no set price for a particular style of promo, as there are many factors to consider when pricing up a project. For example, will it be live action using actors, a time-consuming stop-motion video or an animation.

To leave you with a final note, ALWAYS have a budget in mind and communicate that in the first meeting with your video producer, as that will not only make the development stage smoother for everyone, but also gives the producer a clear understanding of how creative they can get and the level of quality they can give you for your money.

You’re already dreaming about your next corporate video production!

Well I certainly hope you are anyway. In conclusion; video is a really fantastic tool which is almost certainly something that you and your businesses could benefit greatly from, from boosting sales, raising brand awareness or perhaps simply just training staff – the uses really are infinite.