Corporate Video Costs – Do You Know How Much You Should Be Paying?

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Have you ever considered corporate video production and then disregarded it due to feeling it is expensive and overpriced? Well you’re not alone. Many business owners often share the common misconception that high quality video is very expensive. But it does not have to be; with recent advancements in video technology, the market really has changed for the better.

In this guide I take you through why you might want to reconsider video for your business as well as giving you some real world examples to help you see the real side of corporate video cost.

Is corporate video really that good?

YES! It really is. One of the single biggest reasons individuals perceive video to be over priced is simply down to them not understanding the true return on investment video can provide. In context, £2,500 may seem like a lot of money for 90 seconds of promotional video production, however you need to look at the return that the video will provide you with. When for example you might have budgeted £2,500 for your entire marketing budget this is going to seem like a huge risk, right? Well, yes it is. But there is one thing you can be certain about, a well thought out and correctly professionally produced corporate video has a very high chance of literally being able to change your business in a matter of days, or even overnight.

You’re probably not totally convinced. Don’t worry I was still unsure at this point. By looking at the potential return on investment your next piece of video production can provide, you will soon come to realise that video is quite literally the most cost effective and valuable communication means at your disposable – who would have thought!

So let’s take a look at some evidence to back this up. A reputable and well known company ComScore recently did a study into how videos influence a website visitors buying decision. They found clearly that video made customers 64% more likely to buy the said product having watched a video about or related to the product/brand in question. This fact shows that sure £2,500 seems a lot to spend on that video, however when you receive £5,000 worth of extra sales every 6 months corporate video production actually pays for itself.

But can’t I just make a budget video myself?

Yes you can – there is nothing stopping you. However, do you your skills, equipment and production methods really allow you to produce something that is going to be effective? For 90% of individuals the answer is no, at the end of the day you are almost certainly great at your job, whether it be marketing, sales or even business development. However chances are you haven’t spent multiple years producing business video, nor is it your everyday profession.

A poor quality budget video is only going to damage your reputation, this is the last thing you want. Your business and company are reflected in whatever videos you post so you need to make sure that your video reflects your brand. Take a look at the self shot video below. While it is informative and clear it does nothing in terms of adding value and reflecting quality in the Postsaver product it is demonstrating.

Taking one step up from this you could spend £600 on a budget video shot by a semi-professional or amateur video producer. This is almost certainly going to be better than what you could produce, however it is still not a good idea – you are still going to end up with a shabby and poor quality looking video which could damage your brand reputation.

A properly produced quality video really is worth spending the extra, and like anything in life you really do get what you pay for. Those extra £’s you spend on your video will pay off and give you the best chance of increasing your sales by 64% or even more in some cases.

Realistically then, how much does video actually cost?

How long is a piece of string? Unfortunately at the end of the day until you sit down with a video producer it is impossible to say how much your video might cost.

Firstly it is important to note that there is no set price for a particular style of promo, as there are many factors to consider when pricing up a project. For example, will it be live action using actors, a time-consuming stop-motion video or an animation.

To leave you with a final note, ALWAYS have a budget in mind and communicate that in the first meeting with your video producer, as that will not only make the development stage smoother for everyone, but also gives the producer a clear understanding of how creative they can get and the level of quality they can give you for your money.

You’re already dreaming about your next corporate video production!

Well I certainly hope you are anyway. In conclusion; video is a really fantastic tool which is almost certainly something that you and your businesses could benefit greatly from, from boosting sales, raising brand awareness or perhaps simply just training staff – the uses really are infinite.

Online Shopping – A Beautiful Experience

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If you are doing video camera shopping on the Internet, you will be in for a surprise when you see the wide range of them on sale. When you walk into the store, you will certainly find the various brands of them. Some video cameras are good, whereas some are not so good. The best types of them are often very expensive, and people look at getting the best quality at the lowest possible price.

Video Camera Shopping

Video camera shopping is very convenient these days. Just log on to the Internet, check out some cool websites that sell video cameras and then select one good website and view all the different types of If you are doing video camera shopping on the Internet, you will be in for a surprise when you see the wide range of them on sale. When you walk into the store, you will certainly find the various brands of them. there. When you are viewing the photographs of If you are doing video camera shopping on the Internet, you will be in for a surprise when you see the wide range of them on sale. When you walk into the store, you will certainly find the various brands of them. during the shopping, you will have to pay good attention to the specifications of them.

If the specifications of the video cameras are not matching with your specifications, you will have to move on to the next one. After you select the best one, you will have to make an online payment using your credit card. After the online payment is made, the video camera is dispatched to the address mentioned.

Online Shopping: The World Is On Your Fingertips

Similarly, you can also do shopping for several other items, such as video games. The video game shopping is a fun experience, and the shopper is totally enthralled by various video games that are up for sale on the Internet. When you are shopping on the Internet, you will also come across a few free videos, such as the mystery shopping video, gold shopping cart video, and shopping network video. These videos give a brief insight into the shopping world or the shopping network. If you have time, don’t forget to have a peep into these videos.

Video mystery shopping is something that many kids and teens are looking at these days. On the Internet, you may find a lot of information on this type of shopping, but you have to look for the relevant websites for the best information.

When you are shopping on the Internet, make sure that you make transactions on secure websites. There are some phishing websites that will take all your credit card information and rob you of your credit card balance. Shopping on the Internet has taken a very big turn because of the services being offered by the online shopping stores or online stores.

Online shopping is now being used to buy practically all types of products, ranging from pens to air conditioners. Size of the products is not a matter of concern for online shoppers because the specifications are clearly mentioned along with an image of the product. Some online shops may charge for shipping if the buyer is located a far-off location. With the online shops, a person sitting in London can buy it from an online shop based in New York.

Online shopping, such as the online video camera shopping, has taken the world of shopping to a new dimension, and if this popularity grows, who knows people will never step outside their house for shopping.

When A Real Estate Marketing Tool Is A Great Idea

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If you are on the brink of despair and are thinking about giving up your real estate license don’t do it; at least not yet. You worked too hard to get licensed and with the right tools you might be able to turn things around and have the success you dreamed about before you got licensed!So, instead of doing the same old things for the same unsuccessful results, do something different. For starters, start with a good real estate marketing tool.Proven Marketing Ideas.Why reinvent the wheel when there are some pretty good marketing tools already available, and at bargain basement prices considering the money you can make using them? For example, a farming expired listing script is one of the best tools that an agent can have in their marketing tool kit! And they don’t all cost a lot of money!The right marketing tool can serve as a template for generating targeted, focused leads… one after another. The tool leads to listings, which then become sales. And once you perfect the template you can repeat the process over and over to create a profit generating machine, and almost effortlessly.Here’s why it’s so important to have a good real estate marketing tool. The right tool can help you generate leads sales and listings. The more listings you have the more sales you’ll make.And the more sales you make, the more referrals you can get to secure more listings. One feeds the other and in the process generates income. And isn’t that the reason you’re licensed to sell real estate – to make money?Expensive Does Not Mean EffectiveEffective marketing is easier than most real estate agents make it out to be. Some make it complicated and will buy overpriced marketing tools and associate quality with cost. However, I’m sure you know, even if it’s subconsciously, that just because something costs a lot of money doesn’t mean it’s worth the money you spent for it.For example, have you ever gone to a clothing store to buy a suit and decided not to because you felt it was overpriced, only to see the same suit in the same store offered a week later for half price?Well, the same thing applies to effective real estate marketing tools. Expensive does not necessarily mean good and effective!The Lazy Agents Way To Unprecedented SuccessWhen I was actively selling real estate I fully embraced any tool, or strategy that I could comprehend that would make me more successful. In that respect I figured out a way to market to 10-20 prospects a day in an hour or so, and did it 5 days a week. In a years time I prospected to more sellers than most agents did in a life time.Although I thought of it as a lazy way to get business I wasn’t lazy, but very focused, determined and driven to do it in the least possible amount of time.I realized early on that looking and being busy was not the same as being focused and productive. And with my particular real estate marketing tool, which was an expired listing system, I took my business to the next level and averaged more listings in a month than many of my peers did in a year.You too can take your business to the next level, but only if you have the right tools for the job. Want listings? Learn how to get them with a listing system! Want to close on more leads. Brush up on your closing skills with a tool that helps you improve that particular skill.In the end it will be the simple things that make the difference.